Is Apple about to launch all-you-can-watch monthly iTunes subscriptions?
02:53 pm


Steve Jobs
Quincy Smith

Interesting murmurs are emanating from Cupertino this week about Apple’s alleged plans to offer an all-you-can-watch television buffet for the princely sum of $30 a month. It’s about time. The days of the public buying a single song or downloading a single show for $2.99 are waning; they’d prefer to buy digital media the way they buy pens or Twizzlers from Staples, in bulk. With savvy senior citizens figuring out how to illegally download movies and music, it can be said with some confidence that iTunes has served for many as the “training wheels” for illegal Bit Torrent downloads. (It’s not a great leap—first step: download stuff from iTunes; a year later: download the same stuff for free). This alleged reasonably-priced Apple service would probably keep these folks within the paying fold. Why? Because the price is right and it’s convenient, and for no other reason.

2009 is the year when many cable customers (I’m one of them) cut the wire for good. With it being so easy to get the things they want for free online, why should consumers be obliged to spend $90 a month for 500 channels, 490 of them that are never, ever watched? Paying just $30 for the things you do want to watch is a no-brainer. You won’t need the DVR either, saving you an additional $12 a month.

And then there is what could be called the “Hulu problem” which should theoretically make this service more attractive for the networks (although it might take a while to get them there): Hulu execs make a big deal about selling out the advertising inventory for Hulu, but as CBS’s outgoing digital CEO Quincy Smith stated bluntly to All Things D, “You and I can say all day long, ‘We?

Posted by Richard Metzger | Leave a comment