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Billboard coupons: visual pollution that earns you beer money

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James Ready Beer has created one very cool ad campaign. In an effort to save their customers money so they can afford to buy more James Ready Beer the brewery created billboard coupons.

By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money.

 
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Posted by Marc Campbell | Leave a comment