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‘It’s Pie Face!’: Hasbro’s sadomasochistic kids’ game, 1968
08:58 am


Pie Face

What’s more fun than humiliating yourself in front of friends and family with a self-inflicted pie in your face?

“Pie Face,” made by Hassenfeld Bros (now Hasbro) in 1968, was a cream pie game version of Russian roulette. placed a whipped cream “pie” on the launcher, then took turns spinning to find out how many times to crank the launcher’s handles. It was randomly set to let the pie fly into the player’s face, positioned within the target.

According to the box “Pie Face” is “The most fun-filled action GAME you’ve ever played!”

The “loser” of this variation on the Russian roulette theme is kind of the winner, though, ‘cause at least they get to eat some pie and not die.

The whole “goo in the face” aspect of the song lyrics in the “Pie Face” commercial jingle would probably have to be revisited if they ever revive this game… And what’s a “mystery handle” aside from a great name for a punk band?

Via Tracy’s Toys and h/t Richard Swanson

Posted by Tara McGinley | Leave a comment